creative concept | expo design

Bold routing design, referring to traffic. The work was showcased during the Dutch Design Week, when large groups of people flocked through the city of Eindhoven.

While entering the space, people are led through this colourful landscape and are confronted with making decisions. We then observed how people in a crowd determine which way to go. This project shows that the decision of one person can impact the decision of many and how much the design of a space can affect the behaviour of people in it.

This project was done in collaboration with Christiaan Bakker (physical), Tim Huiberts (interactive visuals), Luciano Pinna (traffic monitor) and Jeroen Loohuijs (sound design).