creative concept | set design

Adidas released their newest sneaker label NMD_. As a festive announcement, the brand threw a party for media influencers. This fashionable event was dedicated to urban nomadism; the lifestyle that inspired the sneakers. Jay Kay designed an urban set with high-rise buildings, created in line with the brand’s image. Guests could take photos of themselves in this trendy ‘miniature urban landscape’, to use on their socials.